As a testimony to its commitment, Swiss International Air Lines (SWISS) is dedicating its very first Bombardier CS300 to Swiss Romandy and its citizens. A wide-scale two-phase competition was held over a number of months. Firstly, SWISS asked the Swiss Romands: “What does Swiss Romandy mean to you?” The response quote was phenomenal: more than 7,000 people answered with a slogan, a phrase or just a word. Their replies once again demonstrated the diversity and richness of Swiss Romandy. But all the answers had one thing in common: pride in the region, its nature, its inhabitants and their achievements. There was also a second question: “Who is your Swiss Romand hero?” SWISS received many testimonies inspired by very poignant personal stories, sometimes amusing but mostly moving. SWISS then chose 49 of these stories at random and their heroes’ names are each printed on one of the seats of the new aircraft.