Menu Button
Business in the USA

Business in the USA

If you decide to establish business contacts in the USA, it’s wise to find out about the customs there in advance. Here are seven practical tips that will help you make a good impression with your American business partners from the very beginning.

 

  1. Be punctual

‘Time is money’ – for the Americans, this is more than just a saying: efficiency and punctuality are crucial. Arriving punctually for an appointment shows respect for your business partner from the very beginning.

The American business world is extremely focused on achieving goals quickly, so any waste of time, albeit only ostensible, can be annoying. Even when proposing your own ideas, in the United States it is more effective to focus on fast, short-term results and less on long-term developments.

 

  1. Stay flexible

 American businesspeople are results-oriented and it is advisable to be flexible – especially when it comes to schedules. Appointments very early in the morning and late in the evening can be the norm. Even if you are on another continent, you may need to adjust to local US business hours.

 

  1. Get straight to the point

 American business folk are generally friendly and polite, but they prefer business conversations that are clear, concise and direct, with short, concise questions and answers. A hesitant, uncertain attitude can be perceived as unreliable. So when it comes to presenting your product or service, don’t waste too many words and limit yourself instead to the most important things. Compliments are always welcome, but it is also advisable to avoid too much direct criticism.

 

  1. Avoid physical contact

 In the American business world, greetings that involve physical contact, such as hugs or kisses on the cheek, are not usual. A firm and assured handshake is more than enough. It is also advisable to maintain a certain distance from your conversation partner so as not to give the impression of invading their space. Nevertheless, personal relationships and a good organisational environment are important to Americans. For this reason, lunches, dinners and informal occasions for meetings and team building with colleagues are not uncommon.

 

  1. Prefer formal dress to more casual clothes

 Doing business in the USA can mean having to meet with potential customers several times. As far as the choice of clothes is concerned, it is usually better to dress formally and elegantly.

 

  1. Learn golf

 At business meetings it is not unusual to talk about golf (or other sports) at some point. It is quite common to play golf while discussing contractual or business matters.

 

  1. Business cards

The exchange of contact details usually takes place in the USA when a later meeting is planned. Business cards are almost always accepted. But it can happen that your card is pocketed without being looked at and you are not offered a card in return. This is normal and completely acceptable behaviour.

Published:

Recommend PartnerPlusBenefit now and secure 2,000 BenefitPoints

A personal recommendation that offers nothing but advantages is popular with every business. Just take a moment to consider which business partners or companies you know in Germany, Austria, Slovakia, Switzerland or Liechtenstein could best profit from membership of PartnerPlusBenefit. Why not suggest it – it’s worth it for both of you!

How it works:

  1. Please complete the boxes, click ‘Send’ and your recommendation will be sent by email.
  2. The recipient registers online at PartnerPlusBenefit. After registering successfully and logging in for the first time, the new member just needs to complete your recommendation email with their own company name, company address and contract number, and then email it direct to partnerplusbenefitde@dlh.de.
  3. Both you and the new member will be credited with 2,000 BenefitPoints.

Please complete the following boxes:

Recaptcha failed.

This is a Lufthansa Group airlines promotion as part of the PartnerPlusBenefit programme. Lufthansa Group airlines assume that the new customer has explicitly given his prior approval.

Please fill out all required fields! Please try again later!

Thank you for your recommendation

Your recommendation email has been sent successfully.

This is how you can receive your 2,000 BenefitPoints as a thank you:

  1. The recipient registers their company online at PartnerPlusBenefit.
  2. After registering successfully and logging in for the first time, all they have to do is complete your recommendation email with their own company name, company address and contract number, and then email it direct to partnerplusbenefitde@dlh.de.
  3. Both you and the new member will be credited with 2,000 BenefitPoints.