PartnerPlusBenefit loyalty program – Earn rewards
There are many features, extras and specials of PartnerPlusBenefit that make business trips with Lufthansa more beneficial for companies and enjoyable for their employees.
Lufthansa's extensive free corporate loyalty program offers small and medium-sized enterprises new opportunities to save on corporate travel costs for business trips while motivating employee productivity. When employees travel for business with PartnerPlusBenefit, they earn Benefit points which can be redeemed for incentive rewards such as award flights, in-flight upgrades and vouchers.
Background information on this topic
Loyalty programs: Czech Republic
Nearly 92% of Czech people participate in a type of loyalty program, and a fourth of those are registered with at least four different loyalty programs.
Considering this, it isn’t surprising that Points, Digits, Swops or Miles have become common incentives in attracting new customers. The bonus systems reward loyalty with discounts, special offers, payment deferrals, exclusive premiums, social evenings with other customers or special customer statuses.
A prime example: The Miles & More loyalty program
Bonus programs are especially well-known in the retail and airline sectors. With more than 26 million participants, Lufthansa’s Miles & More program is Europe’s leading European frequent flyer program.
Miles & More members receive award miles for every flight taken with Lufthansa, with a Star Alliance member, or with a Miles & More airline partner. Depending on the airline, additional valuable status miles or HON Circle miles – which are important for achieving frequent flyer status – can also be earned.
In addition, participants can earn award miles with over 350 partners on the ground, including hotels, travel and rental car companies, telecommunication companies, publishing houses, banks and insurance companies. Each participant who is also the holder of a Miles & More credit card will receive one additional award mile for every euro spent.
Status miles – Frequent flyer status
The status miles are the key to frequent flyer status. Different privileges are available depending on whether the participant is a Frequent Traveller, Senator or an HON Circle Member – independently of the travel class selected by the participant.
Redeeming award miles
The earned award miles can be used for award flights, upgrades, hotel stays or even for rental cars. In addition to travel-related premiums, each participant can also enjoy a wide range of product awards to choose from, when redeeming award miles on a shopping spree in the Lufthansa WorldShop. The range includes high-quality products from electronics and travel accessories, to home entertainment and cosmetic beauty products – everything’s included.
Conflicts of interest on business trips
The strong incentives offered by the earning potential of Miles & More miles are not entirely free of conflict for business travellers or their employers. Understandably, the traveller also wants to use the flown miles for private purposes. Some companies’ travel requirements, however, stipulate that the miles flown must be used for future business trips.
This conflict quickly becomes a win-win situation when PartnerPlusBenefit is brought into play.
PartnerPlusBenefit – The corporate loyalty program
While employees are earning personal Miles & More miles on their business trips, they can also earn BenefitPoints for their company at the same time. This is made possible by PartnerPlusBenefit, the free company loyalty program for small and medium-sized businesses.
BenefitPoints are awarded for flights operated by Lufthansa, All Nippon Airways, Austrian Airlines, Brussels Airlines, Eurowings, LOT Polish Airlines, Swiss International Air Lines, TAP Portugal and United Airlines; so that business trips can be planned flexibly and the company’s BenefitPoints account can grow quickly.
The earned BenefitPoints can be redeemed – as with Miles & More – for attractive rewards such as award flights, in-flight upgrades, travel or accommodation vouchers, merchandise prizes, and much more.