Imagine: An exclusive fashion show at 10,000 meters! That is exactly what happened in February on flight LH400 from Frankfurt to New York in honor of New York Fashion Week. As models turned the aisle into a catwalk and designer Rubin Singer presented a preview of his collection, every passenger felt like sitting in the front row. How? With Lufthansa’s innovative FlyingLab Technology. A specially installed in-flight conferencing system provided a live stream to the passengers’ smartphones or tablets. This way, everybody was not only able to see the show but also to follow the live commentary from the fashion experts on board. The fashion flight showcased how FlyingLab can support and enhance the traveller‘s preparation while still being on the way to her or his destination.