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Lufthansa rebranding: #ExploreTheNew

In times of digitalization and changing customer needs, Lufthansa realized that it needed to modernize its aircraft appearance in order to stay up to date. The new brand image was introduced to customers and employees at two major events in Frankfurt and Munich on February 7. The most visible change is the new aircraft logo: In front of more than 3,000 guests, Lufthansa officially presented a Boeing 747-8 and an Airbus A321 with the new design. It represents how the company has changed and is now more modern and successful than ever. Naturally, the world-famous crane still stands as a symbol for highest quality, excellent service, flying expertise, reliability, innovative spirit and trust. The traditional yellow will still be found as a means of orientation and differentiation.

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