The PartnerPlusBenefit loyalty program
Bonus points, award miles, status miles, executive bonuses and bonus miles – there are many features and advantages which make travelling for business with Lufthansa much more attractive to companies and their employees. A good reason to introduce PartnerPlusBenefit to you today.
Lufthansa's extensive free corporate loyalty program offers small and medium-sized enterprises new and unparalleled opportunities to save on travel costs for business trips, while motivating employee productivity. With PartnerPlusBenefit, employees earn BenefitPoints when they fly with Lufthansa or one of the seven PartnerPlusBenefit airline partners. These BenefitPoints can then be redeemed for incentive rewards such as award flights, in-flight upgrades, lounge access, retail merchandise, travel vouchers and more.
Background information on this topic
Loyalty programs used throughout Finland
Most of us are currently carrying around several loyalty cards in our wallets. So it isn’t surprising that Points, Digits, Swops or Miles have become a common currency in attracting new customers. The loyalty systems reward frequent customers with discounts, special offers, payment deferrals, exclusive premiums, social evenings with other customers or special customer statuses.
The Miles & More loyalty program
Loyalty programs are especially well-known in the retail and airline sectors. With more than 26 million participants, Lufthansa’s Miles & More program is a stand out and is Europe’s leading European frequent flyer program.
Miles & More members receive award miles for every flight taken with Lufthansa, with a Star Alliance member, or with a Miles & More airline partner. Depending on the airline, additional valuable status miles or HON Circle miles – which are important for achieving frequent flyer status – can also be earned.
In addition, participants can earn award miles with over 350 partners on the ground with, for example, hotels, travel and rental car companies, telecommunication companies, publishing houses, banks and insurance companies. Every participant who is also the holder of a Miles & More credit card will receive one additional award mile for every euro spent.
Status miles – The key to frequent flyer status
The status miles are the key to frequent flyer status. Different privileges are available depending on whether the participant is a Frequent Traveller, Senator or an HON Circle Member – independently of the travel class selected by the participant.
Award miles – Redeeming rewards
The earned award miles can be used for award flights, upgrades, hotel stays or rental cars. In addition to travel-related premiums, each participant also enjoys a wide range of product awards to choose from in the Lufthansa WorldShop. The varied selection includes high-quality products, from consumer electronics and travel accessories, to home entertainment and cosmetic products, the choice is yours
Conflicts of interest
The strong incentives offered by the earning potential of Miles & More miles are not entirely free of conflict for business travellers or their employers. Understandably, the traveller also wants to use the flown miles for private purposes. Some companies’ travel requirements, however, stipulate that the miles earnt by corporate travel must be used for future business trips.
This conflict quickly becomes a win-win situation with PartnerPlusBenefit.
PartnerPlusBenefit – The loyalty program for companies
While employees are earning personal Miles & More miles on their business trips, they can simultaneously earn BenefitPoints for the company account. This is made possible by PartnerPlusBenefit, the free corporate loyalty program for small and medium-sized enterprises.
BenefitPoints are awarded for flights operated by Lufthansa, Air Canada, German Wings, Austrian Airlines, Brussels Airlines, Eurowings, LOT Polish Airlines, Swiss International Air Lines, TAP Portugal, United Airlines so that business trips can be planned flexibly and the company’s BenefitPoints account can grow quickly.