Corporate discounts – With PartnerPlusBenefit BenefitAwards
Do you want to save on travel costs and take advantage of corporate discounts for your company?
Get to know PartnerPlusBenefit, Lufthansa’s extensive free corporate bonus program. PartnerPlusBenefit offers small and medium-sized businesses new and unprecedented opportunities to save on travel costs for business trips while motivating employees. With PartnerPlusBenefit, employees earn BenefitPoints which can then be redeemed for incentive rewards such as award flights, upgrades and vouchers.
By participating in PartnerPlusBenefit, your company receives benefits that are practically equal to corporate discounts. Companies do not have to agree to minimum orders or enter into a general contract for flight quotas, which means you always remain independent and in control of your travel budget and management.
Background information on this topic
Corporate discounts – Collective savings
Price politics sometimes include a corporate discount on the list price of a product or service as an incentive. This special price is offered to those who are especially valuable to the company by virtue of belonging to a specific circle, such as corporate clients or frequent flyers. The goal is to create customer loyalty and to entice these customers to repeatedly buy additional goods or services. Airlines also use this principle. Lufthansa, for example, offers the PartnerPlusBenefit corporate bonus program.
Fly more, pay less
According to surveys among passengers in airports, about 40 percent of all flights are business trips. This customer segment is especially significant for airlines, as business travellers are often also frequent flyers. That’s why, based on demonstrable sales, companies often enjoy appropriate corporate discounts.
Generally, airlines require companies to have a certain flight volume of domestic, continental or intercontinental flights per calendar year. As a general rule, the higher the annual volume, the higher the corporate discount.
In most cases, companies that would like to benefit from these discounts sign a supply contract with an airline. The selected airline depends heavily on the employees’ regularly flown routes. So companies benefit by negotiating for corporate discounts for so-called “racetracks”, such as London-Frankfurt.
Contract conditions for corporate discounts
When a contract is signed, companies first pay a deposit, which is a percentage of the expected sales depending on the discount class. The deposit is credited towards the ticket prices. This allows a company to secure a certain flight quota for its individual corporate discount.
The company’s discount can be downgraded if the company does not achieve the agreed minimum sales. The credit from the deposit can then be refunded.
General contracts – The drawbacks
With Lufthansa’s free corporate bonus program, PartnerPlusBenefit, companies can benefit from flight quotas even without a general contract or predetermined minimum flight volumes.
BenefitPoints will be credited to the companies for every flight when they choose Lufthansa, or one of the Benefit Partner Airlines, to fly to one of more than 300 destinations around the world. The earned BenefitPoints can later be redeemed for award flights, upgrades, and many other attractive and worthwhile rewards.
BenefitAwards as corporate discounts
Award flights, free upgrades and reward vouchers are other ways to enjoy benefits, in addition to the standard list prices of flight tickets or additional services, they can also be understood as a corporate discount.
The rewards aren’t purely monetary, they also include benefits which enhance the comfort of business travellers, thereby increasing employee motivation and productivity. A free upgrade to Business Class, for example, means more comfort and amenities for the traveller, allowing them to prepare for their business trips and arrive well rested and well prepared.
This allows companies to take further care of highly motivated travelling employees, who can plan their meetings with flexibility thanks to the large route network operated by Lufthansa and the BenefitPartner Airlines. In turn, the satisfaction experienced on business trips translates into increased company loyalty and success.