ANA, Japan's largest and only 5-star airline, is proud to announce the "Tastes of JAPAN by ANA - Explore the regions -" campaign, a secondary phase of its hugely successful "Tastes of JAPAN by ANA" series, which launched in September 2013.
Starting this December, "Tastes of JAPAN by ANA" is moving on to its second phase, with a new tagline, "Tastes of JAPAN by ANA - Explore the regions -." Instead of examining 47 prefectures every three months, we have divided the country of Japan into eight regions, and will further closely examine each region for six months to introduce the culinary specialties and hidden gems across Japan. By focusing rather on a wider area, i.e., "regions" of Japan, our aim is for our passengers to explore more than one prefecture in one trip and enjoy each of its local specialties.
Furthermore, visitors are increasingly eager to not only explore the food in Japan but also the cultures and customs exclusive to Japan. To assist travelers, ANA is enhancing its website to include new features to provide more in-depth knowledge about regions, including information on local events and festivals, as well as traditional Japanese craftsmanship, in partnership with The Association for the Promotion of Traditional Craft Industries. Visitors to the updated website will also be able to make travel arrangements by reviewing a wide range of travel information.
The first regions – ‘’Hokkaido’’ from December 2017 to May 2018.
This series will bring forward the vast beauty and uniqueness of Hokkaido, its local foods, as well as traditions and history, from the world-famous Sapporo Snow Festival to the snow-lit paths of Jozankei. There will also be 33 meals and desserts served on ANA flights and its lounges, representing local specialty ingredients throughout Hokkaido.