PartnerPlusBenefit loyalty program – Reap the rewards
Bonus points, award miles, status miles & more – there are many features of PartnerPlusBenefit which make business trips that much more attractive to companies and their employees.
Lufthansa's extensive free corporate loyalty program offers small and medium-sized businesses new opportunities to save on travel costs for business trips while motivating employees with award flights, upgrades, FlyNet vouchers, retail rewards and more.
Background information on this topic
Loyalty programs throughout Italy and Malta
Italians are currently carrying over 100 million customer loyalty cards in their wallets. Nearly 90 percent of Italians travellers participate in a bonus program, and a third of those are registered with at least four different bonus programs.
Maltese are currently carrying over 6000 customer loyalty cards in their wallets. Nearly 50 percent of Maltese travellers participate in a bonus program, and a third of those are registered with at least two different bonus programs.
So it isn’t surprising that Points, Digits, Swops or Miles have become a common currency in attracting new customers. The bonus systems reward loyalty with discounts, special offers, payment deferrals, exclusive premiums, social evenings with other customers or a special customer status.
A prime example: The Miles & More loyalty program
Loyalty programs are especially well-known in the retail and airline sectors. With more than 26 million participants, Lufthansa’s Miles & More program stands out and is Europe’s leading European frequent flyer program.
Miles & More members receive award miles for every flight taken with Lufthansa, with a Star Alliance member, or with a Miles & More airline partner. Depending on the airline, additional valuable status miles or HON Circle miles – which are important for achieving frequent flyer status – can also be earned.
In addition, participants can earn award miles with over 350 partners on the ground with, for example, hotels, travel and rental car companies, telecommunication companies, publishing houses, banks and insurance companies. Each participant who is also the holder of a Miles & More credit card will additionally receive one award mile for every euro spent.
Status miles – Key for the frequent flyer status
The status miles are the key to frequent flyer status. Different privileges are available depending on whether the participant is a Frequent Traveller, Senator or an HON Circle Member – independently of the travel class selected by the participant.
Award miles – With a vast range of options for redeeming miles
The earned award miles can be used for award flights, upgrades, hotel stays or even for rental cars. In addition to travel-related premiums, each participant also enjoys a wide range of product awards to choose from and can redeem the earned award miles on a shopping spree in the Lufthansa WorldShop. The wide range includes high-quality products from consumer electronics and travel accessories to home entertainment and beauty and cosmetic products – everything’s included.
Conflicts of interest on business trips
The strong incentives offered by the earning potential of Miles & More miles are not entirely free of conflict for business travellers or their employers. Understandably, the traveller also wants to use the flown miles for private purposes. Some companies’ travel requirements, however, stipulate that the miles flown must be used for future business trips.
This conflict quickly becomes a win-win situation when PartnerPlusBenefit is brought into play.
PartnerPlusBenefit – The loyalty program for companies
While employees are earning personal Miles & More miles on their business trips, they can simultaneously earn BenefitPoints for their company. This is made possible by PartnerPlusBenefit, the free corporate loyalty program for small and medium-sized businesses.
From Italy BenefitPoints are awarded for flights operated by Lufthansa, Air Canada, ANA, Austrian Airlines, Brussels Airlines, Eurowings, LOT, SWISS and United, so that business trips can be planned with flexibility.
For Malta BenefitPoints are awarded for flights operated by Lufthansa, ANA, Austrian Airlines, Brussels Airlines, Eurowings, SWISS and United, so that business trips can be planned with flexibility.
The earned BenefitPoints can be redeemed – as with Miles & More – for attractive awards such as award flights, upgrades, reward vouchers, material prizes from the PartnerPlusBenefit WorldShop and much more. This makes it possible not only to reduce and optimise travel costs, but also to encourage employee productivity and motivation.