Get the most out of business trips - PartnerPlusBenefit corporate rewards
Do you want to save on travel costs and take advantage of corporate rewards and discounts for your company?
Get to know PartnerPlusBenefit, Lufthansa’s extensive free corporate rewards program. PartnerPlusBenefit offers small and medium-sized companies new opportunities to save on travel costs for business trips while motivating employees. When travelling for business, employees earn BenefitPoints which can later be redeemed for rewards including award flights, in-flight upgrades, lounge access, FlyNet and retail vouchers and more.
By participating in PartnerPlusBenefit, your company receives benefits that are practically equal to corporate discounts. Companies do not have to agree to minimum orders or enter into a general contract for flight quotas, which means you always remain independent and in total control of your company’s travel plans and budget.
Background information on this topic
Corporate rewards – Customer retention
Price politics sometimes include a corporate discount on the list price of a product or service as an incentive. This special price is offered to those who are especially valuable to the company by virtue of belonging to a specific circle, such as corporate clients. The goal is to create customer loyalty and to entice these customers to continue to buy additional goods or services. Airlines also use this principle – Lufthansa, for instance, offers PartnerPlusBenefit corporate rewards program.
Frequent fliers pay less
According to surveys among passengers in airports, about 40 percent of all flights are business travel. This customer segment is especially significant for airlines, as business travellers are often also frequent flyers. That’s why, based on demonstrable sales, companies often enjoy appropriate corporate discounts.
Generally, airlines require companies to have a certain flight volume of domestic, continental or intercontinental flights per calendar year. As a general rule, the higher the annual volume, the higher the corporate discount.
In most cases, companies that would like to benefit from these discounts sign a supply contract with an airline. The selected airline depends heavily on the employees’ regularly flown routes. So companies benefit by negotiating for corporate discounts for so-called “racetracks”, such as London-Milan or Frankfurt-Malta.
Contract conditions for corporate discounts
When a contract is signed, companies first pay a deposit, which is a percentage of the expected sales depending on the discount class. The deposit is credited towards the ticket prices. This allows a company to secure a certain flight quota for its individual corporate discount.
The company’s discount can be downgraded if the company does not achieve the agreed minimum sales. The credit from the deposit can then be refunded.
The drawbacks of general contracts
With Lufthansa’s free corporate rewards program, PartnerPlusBenefit, companies can benefit from flight quotas even without a general contract or predetermined minimum flight volumes.
BenefitPoints will be credited to the companies for every flight when they choose Lufthansa or one of the Benefit Partner Airlines to fly to one of more than 300 destinations around the world. The earned BenefitPoints can later be redeemed for award flights, upgrades, and many other attractive rewards.
BenefitAwards as corporate discounts
Award flights, free upgrades and reward vouchers are other ways to enjoy benefits, in addition to the standard list prices of flight tickets or additional services, and they can also be understood as a corporate rewards or discount.
The rewards from Lufthansa’s PartnerPlusBenefit aren’t purely monetary, they also include benefits to enhance the comfort of business travellers. A free upgrade to Business Class for example, means more comfort and amenities for the traveller and therefore a deeper feeling of appreciation and productivity.
This allows companies to take care of highly motivated corporate travellers, who are able to plan their meetings with flexibility thanks to the large route network operated by Lufthansa and the BenefitPartner Airlines. Successfully planned and optimised business trips translate into increased company loyalty and most importantly, satisfied clients and customers.