Corporate discounts – with PartnerPlusBenefit
Do you want to save on travel costs and take advantage of corporate discounts for your company?
Get to know PartnerPlusBenefit. Lufthansa’s corporate bonus programme offers small and medium-sized enterprises the unprecedented opportunity to save on corporate travel costs for business trips, while motivating employees with award flights, upgrades, FlyNet vouchers and more.
By participating in PartnerPlusBenefit, your company receives benefits that are equal to corporate discounts. Additionally, you do not have to agree to minimum orders or enter into a general contract for flight quotas, which means you always remain independent.
Background information on this topic
Corporate discounts – better budgeting
Price politics sometimes include a corporate discount on the list price of a product or service as an incentive. This special price is offered to those who are especially valuable to the company by virtue of belonging to a specific circle, such as corporate clients. The goal is to create customer loyalty and to entice these customers to buy additional goods or services. Airlines also use this principle – Lufthansa, for instance, offers PartnerPlusBenefit corporate bonus programme.
Frequent fliers pay less
According to surveys among passengers in airports, about 40 percent of all flights are business trips. This customer niche is especially significant for airlines, as business travellers are often also frequent flyers. That’s why, based on demonstrable sales, companies often enjoy appropriate corporate discounts.
Generally, airlines require companies to have a certain flight volume of domestic, continental or intercontinental flights per calendar year. As a general rule, the higher the annual volume, the higher the corporate discount.
In most cases, companies that would like to benefit from these discounts sign a supply contract with an airline. The selected airline depends heavily on the employees’ regularly flown routes. So companies benefit by negotiating for corporate discounts for so-called “racetracks”, such as London-Frankfurt.
Contract conditions for corporate discounts
When a contract is signed, companies first pay a deposit, which is a percentage of the expected sales depending on the discount class. The deposit is credited towards the ticket prices. This allows a company to secure a certain flight quota for its individual corporate discount.
The company’s corporate discount can be downgraded if the company does not achieve the agreed minimum sales. The credit from the deposit can then be refunded.
General contracts do not offer benefits and corporate discounts
With Lufthansa’s free corporate bonus programme, PartnerPlusBenefit, companies can benefit from flight quotas even without a general contract or predetermined minimum flight volumes.
BenefitPoints will be credited to the companies for every flight when they choose Lufthansa or one of the Benefit Partner Airlines to fly to one of more than 300 destinations around the world. The earned BenefitPoints can later be redeemed for award flights, upgrades, and many other rewards.
BenefitAwards as corporate discounts
The rewards you can receive through redeemed PartnerPlusBenefit points aren’t purely monetary; they also include benefits which enhance the comfort of business travellers for example. A free upgrade to Business Class or access to business lounges means more comfort for the corporate traveller and therefore a deeper feeling of appreciation and employee motivation.
This allows companies to take care of highly motivated travelling employees, who can plan their meetings with much flexibility thanks to the large route network operated by Lufthansa and the Benefit Partner Airlines. In turn, the satisfaction experienced on business trips translates into increased company loyalty, performance and results.