PartnerPlusBenefit bonus program – Lufthansa loyalty program
Bonus points, award miles, status miles, an Executive Bonus from Miles & More, or Bonus Miles – there are many features which make business trips much more attractive to companies and their employees. All combined, we introduce your the Lufthansa loyalty program, PartnerPlusBenefit.
Lufthansa's extensive free corporate bonus program offers small and medium-sized enterprises new opportunities to save on travel costs for business trips and to motivate employeeswith award flights, upgrades and FlyNet vouchers, for example.
Background information on the Lufthansa bonus program
Bonus programs: widely used throughout Portugal
Portuguese are currently carrying over 100 million customer loyalty cards in their wallets. Nearly 90 percent of Portuguese participate in a bonus program, and a third of those are registered with at least four different bonus programs.
So it isn’t surprising that Points, Digits, Swops or Miles have become a common currency in attracting new customers. The bonus systems reward loyalty with discounts, special offers, payment deferrals, exclusive premiums, social evenings with other customers or a special customer status.
A prime example: Miles & More bonus program
Bonus programs are especially well-known in the retail and airline sectors. With more than 26 million participants, Lufthansa’s Miles & More program stands out particularly and is Europe’s leading European frequent flyer program.
Miles & More members receive award miles for every flight taken with Lufthansa, with a Star Alliance member, or with a Miles & More airline partner. Depending on the airline, additional valuable status miles or HON Circle miles – which are important for achieving frequent flyer status – can also be earned.
In addition, participants can earn award miles with over 350 partners on the ground – for example, with hotels, travel and rental car companies, telecommunication companies, publishing houses, banks and insurance companies. Each participant who is also the holder of a Miles & More credit card will receive one award mile for every euro spent.
Status miles – key for the frequent flyer status
The status miles are the key to frequent flyer status. Different privileges are available depending on whether the participant is a Frequent Traveller, Senator or an HON Circle Member – independently of the travel class selected by the participant.
Award miles – with a vast range of options for redeeming miles
The earned award miles can be used for award flights, upgrades, hotel stays or even for rental cars, for example. In addition to travel-related premiums, each participant also enjoys a wide range of product awards to choose from and can redeem the earned award miles on a shopping spree in the Lufthansa WorldShop. The wide range includes high-quality products – from consumer electronics to travel accessories and home entertainment as well as beauty and cosmetic products – everything’s included.
Conflicts of interest on business trips
The strong incentives offered by the earning potential of Miles & More miles are not entirely free of conflict for business travellers or their employers. Understandably, the traveller also wants to use the awarded miles for private purposes. Some companies’ travel requirements, however, stipulate that the miles flown must be used for future business trips.
This conflict quickly becomes a win-win situation when PartnerPlusBenefit is brought into play.
PartnerPlusBenefit – the bonus program for companies
While employees are earning personal Miles & More award miles on their business trips, they can also earn BenefitPoints for the company at the same time. This is made possible by PartnerPlusBenefit, the free company bonus program for small and medium-sized enterprises.
BenefitPoints are awarded for flights operated by Lufthansa, Austrian Airlines, Brussels Airlines, Eurowings, Swiss International Airlines, and United Airlines so that business trips can be planned flexibly and the company’s BenefitPoints account can grow steadily.
The earned BenefitPoints can be redeemed – as with Miles & More – for attractive awards such as award flights, upgrades, reward vouchers, material prizes from the PartnerPlusBenefit WorldShop and much more. This makes it possible not only to reduce but simultaneously to motivate travel costs but employees.