PartnerPlusBenefit loyalty program – Bonus benefits
Bonus points, award miles, status miles, an Executive Bonus from Miles & More, or Bonus BenefitPoints – there are many features of PartnerPlusBenefit that make business trips much more attractive to companies and their corporate travellers.
Lufthansa's extensive free corporate loyalty program offers small and medium-sized enterprises new opportunities to save on travel costs for business trips while motivating employees. With PartnerPlusBenefit, employees earn BenefitPoints which can be redeemed for award flights, upgrades, vouchers, merchandise rewards and more.
Background information on this topic
Loyalty programs used throughout Scandinavia
Most of us are currently carrying around several loyalty cards in our wallets. So it isn’t surprising that Points, Digits, Swops or Miles have become a common currency in attracting new customers. The bonus systems reward loyalty with discounts, special offers, payment deferrals, exclusive premiums, social evenings with other customers or special customer statuses.
A prime example: The Miles & More loyalty program
Loyalty programs are especially well-known in the retail and airline sectors. With more than 26 million participants, Lufthansa’s Miles & More program stands out particularly, and is Europe’s leading European frequent flyer program.
Miles & More members receive award miles for every flight taken with Lufthansa, with a Star Alliance member, or with a Miles & More airline partner. Depending on the airline, additional valuable status miles or HON Circle miles – which are important for achieving frequent flyer status – can also be earned.
In addition, participants can earn award miles with over 350 partners on the ground with, for example, hotels, travel and rental car companies, telecommunication companies, publishing houses, banks and insurance companies. Every participant who is also the holder of a Miles & More credit card will receive one additional award mile for every euro spent.
Status miles – The key to frequent flyer status
The status miles are the key to frequent flyer status. Different privileges are available depending on whether the participant is a Frequent Traveller, Senator or an HON Circle Member – independently of the travel class selected by the participant.
Award miles – With a vast range of options for redeeming miles
The earned award miles can be used for award flights, upgrades, hotel stays or even for rental cars. In addition to travel-related premiums, each participant also enjoys a wide range of product awards to choose from and can redeem the earned award miles on a shopping spree in the Lufthansa WorldShop. The wide range includes high-quality products – from consumer electronics and travel accessories, to home entertainment and beauty and cosmetic products – everything’s included.
Conflicts of interest on business trips
The strong incentives offered by the earning potential of Miles & More miles are not entirely free of conflict for business travellers or their employers. Understandably, the traveller also wants to use the flown miles for private purposes. Some companies’ travel requirements, however, stipulate that the miles flown must be used for future business trips.
This conflict quickly becomes a win-win situation when PartnerPlusBenefit is brought into play.
PartnerPlusBenefit – The bonus program for companies
While employees are earning personal Miles & More miles on their business trips, they can also earn BenefitPoints for the company at the same time. This is made possible by PartnerPlusBenefit, the free company bonus program for small and medium-sized businesses.
BenefitPoints are awarded for flights operated by Lufthansa, Air Canada, All Nippon Airways, Austrian Airlines, Brussels Airlines, Eurowings, LOT Polish Airlines, Swiss International Air Lines, TAP Portugal and United Airlines, so that business trips can be planned flexibly and the company’s BenefitPoints account can grow quickly.
The earned BenefitPoints can be redeemed – as with Miles & More – for attractive awards such as award flights, upgrades, reward vouchers, material prizes from the PartnerPlusBenefit WorldShop and much more. This makes it possible not only to reduce travel costs, but simultaneously to motivate employees.