PartnerPlusBenefit company bonus program
Finding rewarding discounts, current offers, special rates, employee perks and programs for companies isn't always easy. The corporate demand for such saving opportunities is high however, which is why Lufthansa created the corporate partner to Miles & More - PartnerPlusBenefit.
Lufthansa’s extensive free corporate bonus program offers small and medium-sized companies unprecedented opportunities to save on travel costs for business trips while motivating employee productivity. Businesses that participate in PartnerPlusBenefit earn BenefitPoints on their corporate account when employees travel for business. These BenefitPoints can then be redeemed for incentive rewards and employee perks such as award flights, in-flight upgrades, lounge access, retail merchandise and FlyNet vouchers.
Background information on this topic
Customer loyalty as a driver of economic success
Building a business relationship based on trust or customer loyalty is the key to long-term success of any business. Loyalty can be the decisive factor, especially in weak market phases or crisis situations that discourage growth. Repeat customers are significantly more loyal to a company or brand and remain loyal much longer than one-time customers or occasional buyers.
Build a base of loyal B2B customers – Corporate bonus program benefits
The revenue figures for industrial enterprises and service providers show that, on average, companies with an especially high number of loyal corporate clients experience faster growth of four to eight percentage points above the market level, across all industries. This should illustrate just how worthwhile and significant the investment in building long-term business relationships is. Especially when you consider the fact that attracting new customers is statistically seven times more expensive than retaining current, repeat customers.
Lufthansa and the Partner Airlines recognise these facts. That’s why customer and company bonus programs are included in the offers available to loyal corporate clients and passengers, in addition to quality products and services.
Lufthansa and the Partner Airlines reward loyalty with employee perks and special customer and corporate offers through Miles & More for individuals and PartnerPlusBenefit for companies:
- Rewards before booking: prior notice of special promotions, for example
- Rewards before and during the flight: preferential treatment, such as VIP services at Frankfurt Airport
- Rewards after the flight, such as merchandise awards
PartnerPlusBenefit – Employee perks for corporate travellers
PartnerPlusBenefit offers clear employee perks and benefits to companies participating in the program which can be equated with discounts or corporate rates. This includes award flights, upgrades and reward vouchers. Minimum order quantities and framework contracts for flight quotas are not prerequisites for PartnerPlusBenefit, and companies are in no way contractually bound. This allows companies with more irregular flight needs to benefit, free of charge. It also allows businesses to retain complete control over their corporate budget and travel management.
It doesn’t matter whether employees fly to business appointments daily or only occasionally; BenefitPoints will be credited to participating companies for almost every flight the employee flies to of one of more than 500 destinations around the world with Lufthansa or one of the seven Benefit Partner Airlines.
The earned BenefitPoints can later be redeemed for a variety of employee perks which make it possible to save on travel costs while rewarding employees at no extra cost to the company.