ANA, Japan's 5 star airline is excited to announce the launch of its 2017 branded content campaign in collaboration with CNN International Commercial (CNNIC). The campaign will showcase everything about Japan's innovative movement for ‘The future of Japan’ - from its flying cars to hip-hop grandmas in a series of videos produced by ‘Great Big Story’ and CNN Digital Studios.
The CNN Digital Studios series, titled ‘Vision: The Future of Japan’. A collection of eight films, all shot on location across Japan, offers an in-depth look at the fascinating destination and explores the ambitious projects that are shaping the future of the universe including flying cars and the world’s fastest supercomputer.
‘Great Big Story’, an original eight-part series titled ‘’The Inspiration of Japan’’ highlights the creativity and curiosities of everyday life throughout the country, telling human stories of Japanese kindness.
The integrated campaign draws on Japan’s unique hospitality and instinct to welcome visitors to the country.
‘Great Big Story’, - Series 4 Stranded in Japan, An Unforgettable Act of Kindness
When writer Matthew Treadwell was preparing for a trip to Japan with his wife, he anticipated an amazing travel experience. What he did not expect was a random act of kindness that would change his life. While visiting a quaint countryside village, Treadwell and his wife lost track of time. They realized too late that they had missed the last bus back to Tokyo’s Haneda Airport. Amid pounding rain and increasing panic, the couple ran out of ideas. That’s when a friendly stranger stepped in to help and treated them to an experience they would never forget.