ANA will be offering Japanese sake service on international flights in Economy Class, in addition to existing sake service in First Class, Business Class and Premium Economy. By expanding the service to passengers in Economy Class, the carrier cordially offers more passengers an opportunity to enjoy the rich flavors of this delicious beverage, while also contributing to the promotion of Japan's proud sake culture both overseas and domestically.
"Sake is popular in Japan and in many countries around the world. In recent years, many of our passengers have been asking us to serve sake in Economy Class," said Yuzo Hara, Vice President of Products & Services Strategy, ANA. "The number of international visitors to Japan is increasing, and this trend is expected to continue, as Japan hosts a number of international events such as the Olympic and Paralympic Games in Tokyo in 2020. Being Japan's only 5-star airline, we want to give all our passengers around the world the opportunity to try quality sake. We hope that our passengers will pair the sake with their meals on board ANA flights, for a full Japanese gastronomic experience. The Ichinokura brewery is famous for carefully brewing high-quality sake using a blend of tradition mixed with innovation, which are two of the values we share at ANA."
The sake is branded with an original ANA label, designed to portray a soothing in-flight experience above the clouds.