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United. Brand. New.

Out with the Gold, in with the Blue, our new livery design.

We unveiled our newly designed aircraft livery. The design is a visual representation of United's ongoing brand evolution, while staying true to the history we have developed with our customers around the world over the last 93 years.

The last few years have been a time of transformation at United Airlines. From the inside out, we've been making changes that draw from our strong heritage.

We're excited to show you how far we've come with our brand evolution and bring you along on the journey. 


United's Brand Evolution