Lufthansa PartnerPlusBenefit – Corporate loyalty program
Finding rewarding discounts, great offers and special rates for corporate travellers isn't always easy for companies to manage. The corporate demand for saving opportunities and additional employee perks is high, especially with the ever increasing demand for business travel. Lufthansa’s PartnerPlusBenefit offers all of this and more.
Lufthansa’s extensive free company bonus programme offers small and medium-sized enterprises (SMEs) unique opportunities to save on travel costs for business trips, while motivating their workforce with employee perks. Points can be earned and then exchanged for awards such as BenefitFlights, upgrades, lounge access and FlyNet® or retail vouchers.
Background information on this topic
Customer loyalty as a driver of economic success
Building a business relationship based on trust or customer loyalty is the key to long-term success for any company. Loyalty can be the decisive factor, especially in weak market phases or crisis situations where economic growth is slowed. Repeat customers are significantly more loyal to a company or brand and remain loyal much longer than one-time customers or occasional buyers.
Build a base of loyal B2B customers – With bonus programs & employee perks
The revenue figures for industrial enterprises and service providers show that, on average, companies with a high number of loyal corporate clients experience faster growth of 4 to 8 percentage points above the market level, across all industries. This illustrates just how worthwhile the investment in building long-term business relationships is. This is especially true when you consider that attracting new customers is statistically seven times more expensive than retaining current customers.
Lufthansa and the airlines partners are aware of this fact. That’s why customer and company bonus programs are included in the offers available to loyal corporate clients and passengers, in addition to quality products and services. The employee perks offered through Lufthansa’s frequent flyer program PartnerPlusBenefit encourage customer loyalty and directly benefit the participating companies.
Lufthansa and the airlines partners reward loyalty with special customer and corporate offers through Miles & More for individuals and PartnerPlusBenefit for companies:
- Rewards before booking: prior notice of special promotions etc.
- Rewards before and during the flight: special treatment, such as VIP services at Frankfurt Airport
- Rewards after the flight: merchandise and retail awards
PartnerPlusBenefit – The ideal program for small and medium-sized businesses
PartnerPlusBenefit offers clear benefits and employee perks to companies participating in the program. These can be equated with discounts or corporate rates – like flights, upgrades or reward vouchers. Companies can participate in Lufthansa’s PartnerPlusBenefit without being bound contractually. Minimum order quantities and framework contracts for flight quotas are not prerequisites for becoming a corporate member. This leaves companies the freedom to control their corporate travel plans.
It doesn’t matter whether employees fly to business appointments daily or only occasionally; BenefitPoints will be credited to participating companies for almost every flight if the employee flies to one of more than 500 destinations around the world with Lufthansa or one of their nine airlines partners.
The BenefitPoints collected can be redeemed for a variety of awards which makes it possible to continuously save on travel costs and motivate corporate travellers with employee perks.