ANA, Japan's 5 star airline is excited to announce the launch of its 2017 branded content campaign in collaboration with CNN International Commercial (CNNIC). The campaign will showcase everything about Japan's innovative movement for the future - from its flying cars to hip-hop grandmas in a series of videos produced by Great Big Story and CNN Digital Studios.
The CNN Digital Studios series, titled Vision: The Future of Japan, is the biggest series to date produced by CNN Digital Studios in London. A collection of eight films, all shot on location across Japan, offers an in-depth look at the fascinating destination and explores the ambitious projects that are shaping the future of the universe including flying cars and the world’s fastest supercomputer.
All eight videos have been published on a bespoke Vision: The Future of Japan, ANA-sponsored page on CNN Digital alongside a range of immersive multimedia features encompassing articles, photo galleries, interactive and infographics.
‘Great Big Story’, an original eight-part series titled The Inspiration of Japan highlights the creativity and curiosities of everyday life throughout the country: intricate animal sculptures from recycled newspaper, robot restaurants, the king of crepes and more.
To complement the two series, CNNIC’s branded content studio, Create, has produced a multi-platform campaign and digital hub dedicated to telling human stories of Japanese kindness. Branded content films around this theme will sit on the hub, Great Big Story and natively on CNN Digital. The integrated campaign draws on Japan’s unique hospitality and instinct to welcome visitors to the country.